Thursday, March 11, 2010

Page Impressions, Page CTR and eCPM

What is Page Impressions in AdSense report?
Page Impressions:
how many times your AdSense JavaScript is executed by a user’s browser and ads are displayed. They will count one page impression regardless with the number of ads shown on that page, so if you put 3 ads unit on a page and it is viewed twice, you will receive 2 ‘page impressions’ and 6 ad unit impressions.

Page views: how many times the page or pages containing your AdSense advertisement was shown to readers or visitors.

What might causes page impressions and page views becomes different:
When your pages are viewed in mobile devices and the like, sometimes all other elements might not be working and the request will simply be ignored to include external data. Your ads also will not be shown up if the users have disabled or turned off the JavaScript or you open the page in a browser which does not support JavaScript and <iframe> tag. Your AdSense also will not show up if the readers are running ad blocking software so what they see is a blank space instead of your ads. The visits made by Googlebot and other spiders that are indexing your content will also increase your pageviews and it doesn’t include your ads.

Clicks: how many times your AdSense link is being clicked.

What is Page CTR?
Page CTR:
CTR (Click Through Rate), is the number of times an advertisement is clicked divided by tthe number of impressions for the page containing the ads. In other words, it is the percentage of the clicks received, based on how many views it has. CTR = number of clicks / number of exposures.

What is eCPM?
Page eCPM:
eCPM stands for ‘effective cost-per-thousand, (M= mil, it’s Latin )’ it is calculated by dividing the total earnings by total number of impressions in thousands. (Total earnings / Impressions) X 1000 = eCPM.

No comments:

Post a Comment